Lists

So you're in business, real estate, insurance, restaurants, contractors, net-workers and just about every other occupation under the sun all have one thing in common... customers, right. Well lets hope they all have customers. Whether you are just getting started in business or you have been in business for years you all need new customers too, right? So this is where your list comes in the list of prospective customers.

Have you ever been the sticky guy?

The businesses or business owners that keep that list of prospective customers growing and growing are going to have their business growing and growing! So all that being said, where and how do you get customers? When it comes right down to it this is an art and really separates a successful business from a failing business.
I can only speak from experience and that lies in networking. In this arena list can come a variety of places.
1. "Your warm market" the people that you know and love, aka your friends and family. It also expands over into the "Luke warm" side of things too. You know, the friend you haven't talked to since graduation 15 years ago or that guy you used to work with.
2."Cold market" now this can and does mean just about anyone and everyone you meet from now until the day you or they die:) Seriously though you are going to be adding people to your list hopefully everyday, or well at least that is the goal.
This is where it becomes an art and where the boys (or girls) are separated from the Men (or Women) the key is to be expanding both warm and cold markets. Now with the popularity of social media connect with people in your warm market gets to be easier. This is also true for the cold market prospects as well, bottom line people love facebook, twitter, linkedin and all the others out there that are popping up every day! Out side of the virtual world there are many ways to be adding both cold and warm market people to your list. My all time favorite is to find someone doing something right! All to often in todays world we always are looking for someone doing something wrong, so we can correct them right;) Just imagine if you walked around looking for people doing something right instead. And this is where I choose to end this conversation instead of dragging out the topic, I think it is better to leave you with the thought of looking for people doing something right.

Until next time...
Rex
rexgarland.com